The home of the alcohol-free movement.

Enroll in a pathway. Build your future and the future of AF.

Sans Bar Institute develops the people, businesses, and ideas advancing the alcohol-free industry.

THE PATHWAYS

Multiple pathways. One movement.

The Institute is organized around multiple pathways. Each is a structured curriculum of milestones that lead to a specific outcome — with courses, office hours, Library resources, and community surfaced along the way.

Foundational Pathways

PATHWAY 01 · FEATURED

Build an Alcohol-Free Business

A structured curriculum for founders launching a new venture in the alcohol-free industry, from concept through opening.

OUTCOMES

  • Launch an alcohol-free bar

  • Open a bottle shop

  • Launch a beverage brand

  • Create a pop-up concept

  • Build a consulting practice

PATHWAY 02

Add Alcohol-Free to an Existing Business

For restaurants, bars, hotels, retailers, and venues building a serious alcohol-free beverage program.

OUTCOMES

  • Launch an alcohol-free beverage program

  • Curate an alcohol-free menu

  • Become a certified non-alcoholic beer and wine expert

  • Receive warm introductions to leading alcohol-free brands

  • Increase guest satisfaction and beverage sales

PATHWAY 03

Start My Alcohol-Free Journey

A guided pathway for anyone reducing or eliminating alcohol through education, community, and practical tools for lasting change.

OUTCOMES

  • Complete your first 90 days

  • Build lasting alcohol-free habits

  • Discover your “why”

  • Connect with a supportive community

  • Create a life you no longer need to escape from

Growth Pathways

PATHWAY 04

Grow Your Career in the Alcohol-Free Industry

For coaches, consultants, content creators, and other professionals building expertise and influence in the AF/NA space.

OUTCOMES

  • Get credentialed as a vetted AF/NA expert

  • Land speaking, panel, and content opportunities

  • Build a network of industry peers

  • Develop expertise in high-demand areas like regulation, functional ingredients, and sensory science

  • Establish yourself as a go-to voice in the field

PATHWAY 05

Grow an Existing Alcohol-Free Beverage Brand

For founders who’ve already launched a product or brand and are ready to scale distribution, revenue, and reach.

OUTCOMES

  • Secure retail and wholesale placement

  • Build a distribution and sales strategy

  • Sharpen brand story and positioning

  • Access funding and investment pathways

  • Get warm introductions to buyers and retailers

PATHWAY 06

Sustain and Deepen Your Alcohol-Free Life

For people who’ve already eliminated alcohol and are past the first 90 days — focused on making it permanent, navigating life’s harder moments alcohol-free, and turning the journey into something bigger than abstinence.

OUTCOMES

  • Navigate high-risk moments (holidays, grief, relapse triggers, social pressure) without alcohol

  • Build an identity and life you don’t want to escape from, not just one without alcohol

  • Deepen community with others further down the same road

  • Explore mentoring or supporting others earlier in the journey

  • Turn your personal experience into advocacy, content, or a career in the space (bridge to industry Pathways)

THE INSTITUTE

How the Institute works.

The Institute is a progression, not a product. You choose a direction, complete milestones, and draw on the curriculum, contributors, and community as you advance.

Choose your pathway

Start with the direction that fits your goal — as a founder, an operator, or an individual.

Complete milestones

Advance through a structured curriculum built around real-world milestones, from first step to launch.

Draw on the Library

Articles, guides, and templates written by contributors working in the field.

Learn from experienced leaders and contributors

Office hours, live gatherings, and mentorship from people who have already done the work.

Connect with the Institute community

Meet others building alongside you across every part of the movement.

Reach your outcome — and help shape the movement

Complete your pathway, and contribute what you have learned back to the field.

ABOUT THE INSTITUTE →