Build a Non-alcohol Business 101

Welcome to SBI’s flagship course “BNB 101.” It’s a two-part offering. Depending on where you are in exploring this pathway, you can attend just Part I, or you can apply to attend both Part I and Part II.

Part I is designed to get you started on the path. It’s a four-week series.

Prerequisites: None

Fee: $99

Next course starts: Feb 1, 2027
Mondays, 4PM PST / 7 PM EST
Part I: Feb 1 - Feb 23

Register now

PART I CURRICULUM

  • Week1: The current NA landscape

    • Dive into the non-alcoholic movement, its rapid growth, and the opportunities it presents for entrepreneurs.

  • Week 2: Behind the NA curtain

    • The history of NA

    • Where NA is now, and where we’re going

  • Week 3: NA drink theory and mixology 101

    • Learn the art and science of crafting non-alcoholic drinks that stand out.

    • Understand flavor profiles, balance, creativity, and techniques for designing appealing drinks.

  • Week 4: Meet the leaders 

    • Hear directly from trailblazers in the non-alcoholic industry.

    • Explore their personal journeys, the challenges they faced, and the innovative strategies that led to their success.

BNB Part I & II are designed to be taken together, in sequence. This is for the entrepreneur seeking deep foundational knowledge in the non-alcohol industry.

Requirements: Learners must apply and be accepted to this two-part program.

Fee: $599
Fee includes ten weeks of instruction, access to accompanying materials, and a 30-minute private consultation with Chris Marshall.

Next course starts: Feb 1, 2027
Mondays, 4PM PST / 7 PM EST
Part I: Feb 1 - Feb 23
Part II: Mar 1 - Apr 5

Apply now

Questions? Please get in touch:
info@sansbarinstitute.com

PART II CURRICULUM

Part II builds upon the material from Part I (see above).

  • Week 5: NA business models

    • Explore various business models, such as pop-ups, permanent locations, retail spaces, and online ventures.

    • Identify the best approach for your goals and audience.

  • Week 6: Financials & business 101

    • Learn the essentials of financial planning, resource management, and operations.

    • Develop strategies for long-term sustainability and scalability for a NA business.

  • Week 7: Partnership development

    • Learn how to build strong relationships with brands, suppliers, and collaborators.

    • Strategies for networking, pitching, and maintaining mutually beneficial partnerships.

  • Week 8: Meet the makers 

    • Hear directly from trailblazers in the non-alcoholic industry.

    • Explore their personal journeys, the challenges they faced, and the innovative strategies that led to their success.

  • Week 9: Pitch Practice 

    • Refine your pitch and develop your presentation skills.

    • Receive personalized coaching and constructive feedback to build confidence and clarity.

  • Week 10: Final Pitches 

    • Present your pitch to the group and/or a guest panel of experts.

    • Receive final feedback, celebrate progress, and prepare to launch your alcohol-free business

Sans Bar Alumni

Sans Bar Institute began as Sans Bar Academy, which was established in 2020. Today, we continue the proud tradition of helping enthusiasts, entrepreneurs, and other people achieve their goals in the alcohol-free / non-alcoholic space. Below are just a few of the many projects that the over 150 Sans Bar grads have launched.

Questions about Build a Non-alcohol Business 101? Please get in touch:
info@sansbarinstitute.com